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Thursday, May 23, 2013

Lovely dress shop


When Alex and I got hitched, Lovely Bridal Shop didn't yet exist. I wish it had! The bridal boutique is tucked into a West Village townhouse, and you can try on dresses in the airy former bedrooms, complete with antique sofas and fireplaces. Whenever friends ask where they should shop for wedding dresses in New York, I always recommend Lovely.

Well, I was excited to hear that they just launched an online shop—Shop Lovely—with party dresses under $100. Their little white dresses would be beautiful for date nights and fancy parties—or even as short wedding dresses. More below...
And their colorful party dresses would be fun for rehearsal dinners, weddings or any old soiree. I love that they're all under $100!

And if you'd like to shop for wedding dresses, Lovely has stores in New York and LA, and they're opening new stores in DC and Philly this spring.

Just a tip! Congrats to the brides-to-be out there! xoxo

P.S. Three wedding hairstyles you can do yourself.

(Photos by Brooke and Sam Photography)

70 comments:

Johanna said...

wow, that second last dress the deep v neckline made my heart skip a beat! if i were getting married this year instead of last...

thejunkdrunk said...

The gowns are stunning, but I wish the party dresses were just a taaaaaad longer. Sadly, I'm afraid I'm a little too old for them.

Catherine said...

Is that Caroline modelling? I really love her new haircut.

lindsay said...

I adore Lovely! I had the best experience shopping for my wedding dress @ the NYC location.

Beth said...

Lovely is fantastic- I live in DC and came to NYC a few years ago to buy my dress. Their gowns are gorgeous and reasonably priced and their staff are fantastic! Such a nice change from the rest of the bridal shops.

Emily Matykiewicz said...

is that Velvet Matte Lip Pencil by NARS Cosmetics in damned again(in the LWD photos)? It is so bright and beautiful!

Patricia Paramo said...

The second to last is beautiful!!!

Cute flower crowns...

Brunette Letters Blog

Erin said...

My kingdom for the dotted skort - so cute! And I am so very pregnant... sigh. Next year :)

lisaathome said...

This looks absolutely fabulous! I can't wait until they come to Philly but I will certainly be visiting the West Village shop, too!

Shelley said...

oh my gosh this couldn't have come at a better time! I'm looking for a white rehearsal dinner dress :)

Michelle Panting said...

Love Caroline's new haircut! If feels like everyone's chopping it off these days...

http://www.fullbellywornsoles.com/

Kate Harvey said...

I tried on wedding gowns at Lovely with my mom and it was the most amazing experience. I didn't buy my dress there but everything about the visit made me feel, well...lovely!

teeny84 said...

SO nice! but unfortunately their shipping for a $75 dress to canada was $75. Seems a tad expensive.

parisbeekids.com said...

What beautiful dresses! So great to find a place like this that you know will be a sure spot for beautiful pieces!


xoxo PARIS BEE kids blog

Jesse said...

oh thanks for sharing joanna! i have too many weddings this summer and now i can justify a new dress purchase!

Megan F said...

Yes, LOVE her haircut!

Jade Sheldon said...

Aw, these are so, so gorgeous! I'm actually celebrating my first wedding anniversary this Sunday!

Bea said...

Oh my gosh, I am so excited! I always read their blog and wish I was in New York so I could go in for a visit - fingers crossed they ship to Australia. Thanks Joanna!

Gleyder Hernandez said...

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Barb said...

Wow, I feel so cool that I booked my appointment there last week - ill be headed there in June to hopefully find my dream dress. I already thought it would be an awesome shop, but with this endorsement I feel even more confident in my choice!

Jana Miller said...

The tulle gown is stunning!Jana @ 333 Days of Hand Lettering

auste said...

I have such fond memories buying my wedding dress at Lovely - I will absolutely keep this in mind next time I need a party dress!

jm said...

I love the long dress next to the last. Just beautiful.

emilyvannah said...

I love all of the dresses! The first wedding dress is definitely my favorite!!!


Emily
eageremily.blogspot.com

MaKaela said...

Oh my gosh! I soooo would have gotten married in that lace v-neck! Too bad that was five years ago, maybe I'll take another husband so I can wear it ;)

Emikos Werid Unexplained thoughts said...

yes i love this place. I go when im in nyc since im here in dc now im glad they are opening one here thanks for the info i have something to look forward to and take my engaged friends to shop.

Meghan said...

Thanks Joanna! I just ordered one of the party dresses for my rehearsal dinner in June! I have been looking for that perfect little white dress and found one from Lovely Dress. Great dresses and soo reasonable!

Kate Sullivan Corpuz said...

I bought my wedding dress from Lovely a few months after it opened. Beautiful dresses, gorgeous space & amazing experience. I highly recommend it to every Bride-to-be!

Kit said...

is that your friend caroline in the ad pictures? because i thought it was at first but you didn't mention it, so maybe not...

peoniesandpancakes said...

Love the yellow. Reminds me of Stella McCartney's illusion dress.

redliff said...

the 5th dress is my fav! definitely my fav!

redliff.wordpress.com

Ladies in Navy said...

how gorgeous are these?!
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Jessie said...

Gorgeous dresses and what's more: they're AFFORDABLE! Huzzah!

Mani said...

All of these are so beautiful! I love the idea of a short wedding dress, it's so refreshing

Guilin He said...

The "Lovely dress shop " is very good, just love your items. As i am gonna married, i search a lot,and found vintage wedding dress at Persunweddding.co.uk are very cheap, suggest it to you guys!

Kate C. said...

I love the yellow and cream panel dress!

xo

www.dashofkate.blogspot.com

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Sarah said...

Oh, my! I so regret just discovering them now!!! I would rather have this as a wedding dres!!!

Ruth by Ruth said...

These dresses are AAAA-MAZING!!

www.mrsruthbyruth.com

Lubna O. said...

These dresses are so dainty and beautiful!

Lubna | ELLE VOX
OASAP GIVEAWAY: Win your favorite item!

Karen A. said...

Love these dresses! And I love that they're under $100!

http://www.teenyhippie.com/

Sharon Beesley said...

oh wow. love this shop. wish they made dresses for little girls :) they are perfect!!

Franca said...

Hi Joanna, Thanks so much for sharing this info. I just got engaged and am just loving that 2nd last wedding gown with the deep v neck! Do you by chance know who designed it? Would be so greatful for the info as I wasn't able to find it on their website. Thanks so much! A long time fan ;) Franca

Franca said...

Actually just found it on their blog; its Sarah Janks! Now, if I could only figure out how much it costs...again, thanks so much!

Bianca Grogan said...

I love all of those dress! www.shoppers-therapy.com

Lisa Pappalardo said...

These are so pretty! I'm so happy you shared this!

xo Lisa
Making Life's Lemons

stephanie schuurman said...

oh wow these are all sooo cute! I'm in love with that gold polka dotted number! thanks for sharing :)

xo
www.fitfashionista.com

Lynford Rozario said...

The first one was so cute.These are really gorgeous collection.
Lovely..:)

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Allison Zadrozny said...

I love love love the last wedding dress. Also! The pretty A-line gold detailed with nude oxfords. I've never worn oxfords with a dress before - I just might have to start...

M* said...

Wow, love the second one and both wedding!

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Maria said...

I love the A-line cuts. So gorgeous!

Maria xx
www.cheekypinktulip.blogspot.com

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Roamingdani said...

omg all of these dresses would look amazing with these shoes I've been eyeing all night. Damn it- I need to stop Ebay shopping so late at night!


http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=181150018597&ssPageName=STRK:MEBIDX:IT

so beautiful

Roamingdani said...

omg all of these dresses would look amazing with these shoes I've been eyeing all night. Damn it- I need to stop Ebay shopping so late at night!


http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=181150018597&ssPageName=STRK:MEBIDX:IT

so beautiful

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Nicholas Olin said...

I love the dress in golden. Wow! It's so pretty. I can wear it on my wedding day. I have no issues to wear used wedding dress. But it should be good without any fault.

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