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Monday, April 02, 2012

Motherhood Mondays: Maternity clothes

The maternity line HATCH just launched their spring collection, and it's absolutely beautiful, don't you think? While looking through their site, I found myself daydreaming about walking around New York rocking a bump in these gorgeous clothes. They're so much prettier than the black T-shirt I wore everyday when I was expecting Toby! I also love the styling with glasses and sandals.

Bonus: Cup of Jo readers get a 10% discount off any order just by "liking" Hatch on Facebook.

(HATCH is one of my beloved sponsors, but this isn't a sponsored post. Thanks!)

122 comments:

Anonymous said...

I can't help but wonder if you're having a bubs? :)

Kharvey said...

I wondered the same! Is another baby on the way?

.Tinacious Me. said...

these are so cute!
xo, Tina
WWW.TINACIOUS.ME

Anna (A Newfound Treasure) said...

I posted about them just last night! Loving the collection :)

diana said...

Yeah, me too, ever since the previous post about Hatch or something. But I'm not going to ask!

★ JASMINE ★ {BarbieBombshell} said...

great collection!
i have many friends who LOVE this line!


Happy monday!
Xxxxx

Tournesol said...

So pretty! I used to make my own maternity clothes because the ones in the store were so ugly back 20 years ago!

Jessie said...

Is it standard for maternity lines to use regular models with fake baby bumps? The disparity between how thin these models are and how unnatural the bellies look throws me off. The clothes seem really cute though.

Molliee said...

these are gorgeous! I can't wait to be preggers just so I can wear these!

Anonymous said...

I agree with previous commenters....are you trying to hint that Toby might be a big brother?? :-)

Anonymous said...

I wish it wasn't so expensive! Finding cute but affordable maternity clothes is not easy.

Christin said...

Great clothes, but those models are starting to hurt my big ol' pregnant feelings with their skinny arms and faces! :)

Sarah said...

I've been coveting that blue striped top BIG TIME. I love all their stuff.

- Sarah
A Girl In Transit

Christina H said...

I want every piece and I have no intention of becoming pregnant!

Katie Ann said...

I just gasped at how lovely that green jacket is!
I shop maternity simply because of their cute clothes, maybe they'll come in handy one day. :)

Katie

K said...

These clothes make me want to be pregnant. And I don't even have "the urge".

Sarah O'Brien said...

this is amazing, i love it!

Apricots+Silk said...

Absolute perfection is all I can say to this. xxx

Danie at Pasadya said...

BEAUTIFUL line!! I'm not even thinking about kids yet, but when I do, I'm buying clothes here. :)

tamara said...

Wow! Do they really use models with fake bumps? Or do they just find those lucky women who are pregnant and tiny?

And add me to the list of those wondering if you're preggo again. : )

Christy said...

This line is so beautiful, but insanely expensive. I agree w/a few other comments and wonder why maternity lines use non-pregnant woman to model their maternity clothes. I'm not saying a woman can't be thin and just have a belly, but this girl simply cannot be pregnant.

--r said...

i've totally been eyeing the collection (over an ever-growing bump). unfortunately it's out of my price range. fun to window shop though!

Romy van K. said...

Finally!!! Some cool pregnancy outfits! That's a plus!

xx Romy

http://stories-of-a-student.blogspot.com/

clarity enhanced diamonds said...

I love these... so cute. For my next baby! lol

kaitlin said...

Yeah, these outfits make me want to carry a baby...on the other hand, that might just be the ridiculously tiny models with bumps?

.aubrey c. said...

They do look so effortlessly chic, and that is just how us pregnant woman need to look!

http://gandacummings.blogspot.com

Kat said...

These are pretty but.....aren't they basically just 'large' sizes of normal clothes? They kind of just look baggy, like when you pull on your husbands t-shirt at 4 months pregnant to feel like you've got more room!
Lovely colours, though.

amynicole said...

Aaaah I want another baby bump! Love Hatch, but wish it wasn't so pricey!

hello, Friday said...

I love that jacket and the tube dress!! It can totally be worn after the pregnancy. xoxo
http://www.hellohellofriday.com/

Lux said...

I agree with the other commenters...I don't think those models are really pregnant!

Katie said...

I want those clothes and I'm not even pregnant!

Joanna said...
This comment has been removed by the author.
Joanna said...
This comment has been removed by the author.
Joanna said...
This comment has been removed by the author.
Abby said...

I'm not even pregnant and I want these clothes!! I'll admit it's a little pricey, but why not look absolutely stunning when you're pregnant? Beautiful clothing!

Joanna said...
This comment has been removed by the author.
Melissa Blake said...

Those a wonderful...and hmmmm, is a baby on the way??

Ashlae said...

What's the coupon code? I'm placing an order, liked them on Facebook - but there's no code :)

Eloquent English said...

WOW super cute! I'm def going to keep an eye on their site once I have my own bump!!! PS - I love the name Toby so cute!!! xoxo A-

Prêt-à-Penser said...

This is beautiful! I wish I was pregnant ahah :)

xx
www.pretpenser.com
www.pretpenser.com
www.pretpenser.com

Kate said...

Who knew maternity clothing could be so gorgeous?! Thank you for sharing, makes me wish I was pregnant haha.

Kate {Something Fabulous}
http://thesomethingfabulous.blogspot.com

natalie said...

This does not help my baby fever. Now I think I have bump fever too.

Anonymous said...

I don't know about other maternity lines, but I think part of Hatch's concept is that the you can still wear their clothes post-pregnancy. So maybe they used a skinny chic to easily show that they look nice with or without a bump? I'm just guessing!

Ladies Holiday said...

Maternity clothes- I'd love some of those styles in non-maternity clothes!

eleanor said...

I actually preferred wearing more figure hugging clothing when I was pregnant (probably because I am no supermodel so I felt like wearing loose clothing made me look huge instead of pregnant) but I like that jacket!

Andreia Davide said...

Lovely :)

Enterloop said...

My absolute favorite is the blue and white striped tank with the rolled jeans! This would have been my go to outfit for running around the neighborhood. How cute and effortless!

sip-n-wear said...

Such cute clothes...!

Anonymous said...

That third dress down is beautiful. Also, I love the jacket.

Inner-Outer Beauty said...

Oh I am a bit sad that I will never be pregnant again (I have three:) and be able to wear stylish clothes and be huge...:)

Claire M. said...

I was checking out Hatch's website for the first time the other day, and while I loved just about everything I saw, I just couldn't imagine spending that kind of money. I totally get that these items of clothing are made to suit both pregnant and non-pregnant women alike, but still!

In this economy, I would feel too ashamed to spend that much money on such simple, although lovely, clothing. I'm curious to know what demographics the company is geared toward. It looks like they're trying to appeal to the J.Crew/Madewell crowd, including myself, but the prices are borderline high-end designer. Is that a good strategy?

Obviously, this is just my own opinion, but perhaps it's something Hatch should consider. I don't believe their target audience can afford this.

Naomi said...

My husband and I are thinking about having a baby, and cute clothes like these make the idea sound even better than it already is!

http://voulezvousrendezvous.blogspot.com/

Kristin said...

Jo, thanks for letting us know that this is not a sponsored post.

Lately, I have noticed that you're doing a lot of posts on companies that advertise with you, but that you are clear are not "sponsored posts." Can you let us know the actual difference? It's confusing because it seems like a plurality, if not majority, of your sponsored-like non-sponsored posts (such as this one) are of companies that do in fact advertise with you. It seems like fewer of those kinds of posts are actually of companies from which you don't get any money, ie. don't advertise here.

I think it's fair to know the difference between advertisement and editorial content, as a reader, so I'd appreciate your elucidating (of course, with an answer that is not simply "this isn't a sponsored post," since you have been clear on that point).

Also, I agree with the above commenters on this company's aesthetic - skinny white and white-looking models with fake bellies. Yuck! I'm a pregnant woman of color in the city, and the models/advertising alone would make me steer clear. I'd rather spend my money on a company that sees me!

Thanks, Jo!

Lady Grey said...

these truly are gorgeous!

Anonymous said...

I am 65 years old and I love these clothes. I found the site when looking for maternity clothes for my daughter! They are the perfect solution for older women! I am in good shape, but it is hard to find chic "slouchy" clothes that aren't matronly ! I love the fabrics and styles (the caftan/ the slouch dress), and I find them well priced for something I will wear all the time. Hey girls, tell your moms about these clothes!

Cheryl said...

Wow! The most gorgeous maternity I think I've ever seen!

CC said...

Wow this post just makes my baby fever even worse. The clothes are absolutely gorgeous, which I never thought I'd say about maternity clothing.

ccerebrations.blogspot.com

SarahBee said...

Anyone know if those are real maternity jeans with the cute striped tank??! I want those!

Olya said...

Those straps and mint colors make me want to have a baby again... Love the "non-maternity" prego clothing line! Love!

Olya

www.livingnotesfromnyc.com

Sarah and Kristina said...

such a great post! finding great style for a pregnant lady can sometimes be a bit challenging ..love this! xo

kristina+sarah


http://girlsinthegreenboots.blogspot.com/

Jordana @ White Cabana said...

I'm not pregnant but I couldn't see myself spending almost $200 on an "errands dress". Nice but pricey.

Christina said...

It's these simple but chic lines that are really getting me lately. Like Emerson Fry.

Sarah said...

I've got to say I'm not crazy about most of those pieces. they look nice on the model of course, but the majority of pregnant women need a bit more body hugging definition, I think or they'll just look their are wearing a big fat bag!

Sarah said...

Just clicked through the site and it gets worse! omg, no matter who you are, do NOT wear a freaking one piece jumper, especially while pregnant! Hideous! Pregnant women are HAVING babies, they are not becoming babies! Jumpers do not belong on anyone potty-trained! lol!

Shoko said...

Absolutely my dream maternity line - now all I need is a bump! :)

Justine said...

The clothes look nice, but because they're designed for models with balloons under their shirts.. On most curvy pregnant woman, it'd end up looking unflattering like a mumu..

I can't help but notice that every model I see lately (not just on this site) is tall and stick-thin. I know this has been the norm for a while, especially on runway, but even commercial sites on the web are straying from beautiful curves. A lot of the super expensive clothes they're wearing wouldn't look right on the average sized 12 girl. I just wish I saw more variety... ESP with a maternity line.

It kind of makes me sad knowing there's likely lots of teens/young women looking at these models, struggling with their own self-image and the definition of beautiful.

{Liana} said...

So hip! Loving that fashion has done well by the ladies with a baby bump:)

Anonymous said...

A few weeks ago Joanna mentioned that she was sooo sleepy and thinking about taking up knitting. I think hints are being dropped!

Nicole said...

Agree that the clothes are gorgeous but I wouldn't be tempted to buy anything until I say them on an actual pregnant looking woman, not someone stick-thin with a beach ball belly. I KNOW that some women are like that when pregnant but it definitely is not what I look like, or any of the women I know, so it seems like a silly marketing scheme. If you want to convince me that I will look great in your clothes, could you find a model that is a bit more 'average' looking? For example, how about a plus-sized model with a fake belly? Atleast its a step closer to reality.

Elizabeth said...

The clothes are quite lovely, but are not suitable if you've got a curvy figure, or even a little (or a lot) more than just a curvy figure. Baggy just doesn't work if you look like Joan Holloway on Mad Men!

antique engagement rings said...

Love the outfits.... the jewelry is fantastic!

Cara said...

These GORGEOUS! I just wish they weren't so much $$$ especially "the gown" :/

Haydee Rodriguez said...

I wish I knew about this brand a few months ago!!!!!

kisses from Spain!

Spoonful Of Diamonds said...

i never thought maternity clothing could be so cute! thanks for sharing


xx



http://spoonfulofdiamonds.blogspot.com/

Anna Claire said...

I like the look of these on really thin women. But for a lot of us who are curvier, this kind of baggy, no-waistline look just doesn't work - especially when you're pregnant. I'm 25 weeks right now, and have to stick to fitted maternity clothes to keep from looking like a giant whale. But do keep the maternity-related posts coming! I get so many great ideas from your site :)

PK said...

YIKES!! The only person of color on the whole Hatch website, as far as I can tell, is a Black baby, held by a white woman, on the "Charity" page.

Oh, wait, the white woman has also generously slung her twig arm around a woman of color later in the "Charity" page as well.

Joanna, I appreciate that you're British, but please don't subject us to any more neocolonial imagery...this is honestly really offensive and disturbing.

Sally said...

To the above poster: If you're upset about the images on the Hatch website, write them, not Joanna. The clothes are stunning.

CCL said...

Love the clothes! I must agree with other commentors that the regular skinny models with bumps is not too appealing for maternity wear. I like how other brands like old navy use a slightly bigger model so you at least get the idea of how A normal pregnant woman might look!

Souda said...

i love these maternity clothes. I always say just because you`re pregnant doesn`t mean one must let herself go. I see it as an opportunity to venture into a whole new style of wardrobe you wouldn`t normally get to wear otherwise. The new mother is beautiful and fabulous and there is no need to hide her behind frumpy man clothes found in her husband`s closet. As for everybody`s comments on the skinny models with fake bumps, yes I agree they should mix it up a bit but if that`s the image they are going for then no need to knock them. I know plenty of women that are still very slim when they are pregnant. They do exist and no it does not mean they are unhealthy, we are just built differently that`s all!

Anonymous said...

Call me an old fogey, but thank God women are again wearing baggy maternity clothes. I never liked the look of tight tops stretched over the tummy. Sure, it's something to be proud of but let's not pretend it's attractive! (Yeah, I'm in trouble now).

mean green mom said...

I love the clothes, but those stick models are doing nothing for the clothes. I dont think I would buy, simply because its hard to imagine how the clothes would look on me (a pregnant size 10).

didi said...

oh LOVE! wish I could get stylish maternity clothes like that here in Italy. I relay on big shirts from GAP and leggings...

Maria at inredningsvis.se said...

LOVELY PICS:) I really like your blog and will happily follow. If you want some swedish decor inspiration you can check out my blog:)

I wish you a great week.

LOVE Maria at inredningsvis.se
(Sweden)

diana said...

And there might be even twins, considering the pictures in the previous post! I'm kidding, but who knows..

Anonymous said...

Diana, I thought twins as well!

Aya said...

Gorgeous--I want to wear them all. I too wish they were a bit cheaper. Even in the $200 I could rationalize but their a bit much for me to justify. Gorgeous though. I love the mint, fawn and melon colors.

Anonymous said...

Hello, all. Captain Obvious, here! I just wanted to point out that these clothes wouldn't look anywhere near as nice on anyone who isn't a model. They're so baggy! The average woman, pregnant or not, would not look great in such baggy clothes. And, by the way, when I say 'average woman' I don't mean average overweight woman. I'm a size 2-4, and I'm certain I would look like a baby whale in these shapeless clothes.

Ali said...

these are gorgeous and the styling is amazing. I would love to have worn something like this.

danielle said...

these clothes are so beautiful! i would wear them now..and i am not even pregnant! thanks for poasting!

Rae said...

These are just lovely! Where was this when I was pregnant this time last year?! :)


xo
Rachel
http://picklesandchapstick.blogspot.com/

Melissa said...

I completely agree with all the other commenters here. As someone who is currently 5 months pregnant, I love all these clothes, but I can't help but wonder how they will look on a real pregnant body. Even though I am 5'9" I don't think I could pull off most of these in my lumpy pregnant state. I also just can't justify spending this kind of money on something that I will wear for a few months and then want to burn (if you have been pregnant before you will know what I mean about wanting to get rid of all your maternity clothes!).

Taryn Louise said...

I am just entering my 2nd trimester and would love to buy a dress from HATCH for a wedding I'm going to in August, which I will be rather pregnant for! They look so effortlessly beautiful and comfy!

RobynC said...

Maternity clothes are making me crazy baby hungry!
http://knownitwasyou.blogspot.com

Katherine Bowen said...

These are vey unhealthy images - advertising's assault on the bodies of real women at its worst! I am a female OB-GYN, and wouldn't in good conscience ever encourage my patients, pregnant or not, to consider these advertising images as anything but harmful. These shameful images promote dangerous and unhealthy ideas about what a pregnant female body should look like. 90% of my pregnant patients would suffer miscarriages if their bodies looked like those of these models, whom I presume - for their sakes, at least - are not in fact pregnant.

Joanna, you frequently say "we're all in this together." I've read this from you in many posts, including posts about your bout with depression and other parenting topics. If you really mean this, will you stop accepting advertisements from companies that advance harmful images like this? Are you willing to put your money where your mouth is when you make statements like that?

CV Love said...

So nice

Sarah said...

I think these clothese are just beautiful (and that you should be kind to Joanna!)!!

Anonymous said...

can we not be so critical and "PC" all the time?! good grief!

and for those who are bothered by ultra thin women who are pregnant-selling gorgeous clothes... please try to remember that women come in so many shapes and sizes and that includes thin builds as well. dont pull a reverse discrimination from curvy to thin because like you-this is how some of us are built.

thank you for sharing this line-its so nice to see pretty maternity clothes for once! :)

hillary

Teletienda said...

I would love to have worn something like this.

Mimoza said...

so sexy mummys!

Calvin Klein Women's Black 2-piece Pant Suit said...

So cute! you cannot say that a woman is pregnant with that dress. It really brings the beauty of a pregnant mother.

asg said...

Hi, so what is the discount code for Hatch for liking on facebook? I'm missing something.

thanks.

great blog

HannahThompson said...

I think maternity clothes are come in many style. According to me this time, though, it is probably safe to say that the clothes will have more sequins and sparkle, given Beyoncé's signature look. Look at the singer's maternity style thus far, and tell us if you think her designs will rock pregnant mamas' worlds!
Maternity Wear

deepali sharma said...

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Anonymous said...

It's great to see a blog of this quality.i like this one.Maternity-dresses


Thank


Shakil

Margaux Marie Panlilio said...

I love the clothes posted here! They are all stylish and fabulous. I always buy my maternity dresses in www.choo-choo-london.com coz I thought they are the only ones selling really good ones. Never thought there are others! Thanks for sharing.

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Gingerbread Vintage Brown Knit Cape is lovely


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thanks this was very helpful while ive been looking for twin maternity clothes. hopefully i find some soon!

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these maternity wear are looking very good to me.

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