So beautiful! :) Love this image!(And breastfeeding is absolutely SFW!)
SFW is my vote ;-) beautiful expression on the baby!!!!!
Half the page is tres cute, the other half is kinda sexy. And I mean that in a non-sexual way. I'm hetero and female.... but then again I think motherhood is sexy (*no I havent been there... yet)
So sweet. And they really do look at you like that when you're nursing. It's the best!
I respect women that breastfeed, but I do not plan on breastfeeding my children (my mother also did not breastfeed me and my brothers). I would love to see a Smitten blog about breastfeeding, the pros and cons, etc! Or is there already one you've written? :) -Jill
that caught me off guard, but it is a beautiful image. i will definitely be breastfeeding one day.
omg, that is SO cute and makes me proud to be a woman :) learning to breastfeed was a real struggle--I really had to force myself to stick with it and not give up. BUT, the result was an incredible feeling of accomplishment. Breastfeeding my daughter for the first 6th months (despite many setbacks) is one of my proudest accomplishments. Bravo to this ad!
jill, that's a great idea!
we need more ads like this!! I love it!
Joanna, are you planning to breastfeed your baby??? I don't regret one bit that I breastfed both of my girls. It's such a tremendous joy to see her eye gazing into my eye. You'll love every moment of it!xoxo
yes, maki, i'm definitely planning and hoping to!
I love this ad. I'm not a mother, but I do know the tremendous health benefits (for both mommy and child) of breastfeeding your children. and let's not ignore the wonderful bond it creates between mother and child. Beautiful :)
It's the baby 's expression that is captivating! WildI just stopped breast feeding my girls so it makes me feel nostalgic <> <>
first time commenter here. this beautiful image made my day. thank you for posting it, jo!
I am nursing my little guy right now, so sweet!
That is an incredibly beautiful image. I decided to breastfeed and I am so happy that I did! It's been a wonderful experience (hard at first but well worth it!).
at least 6 months. I m nutritionist in turkiye and always say at least 6 months also if you could, 1-1,5 years are optimal. http://kelebekdiyeti.blogspot.com
wow! what an ad! definitely eye catching and like one commenter said, it caught me off guard (haha) but I love it! the expression on that baby is too adorable for words.
aw, kristi, that is adorable!!
P.S. When my son saw it, he started clapping. What a great campaign for breast cancer research!
what a great image!! great campaign!(I knew it musta been from somewhere other than the U.S.--I hope breasts and breastfeeding become more commonly accepted in the U.S.) definitely should be SFW!!!!!
The main thing when trying to breastfeed, is to not give up so early. Nearly every time I hear someone say they tried to breastfeed but couldn't, it seemed like it was because they quit too soon. It is a lot of work, but completely worth it and you know you are giving your child life and bonding with them like no other way possible. I asked a lot of questions from the breastfeeding support person at my hospital and even called her after I got out to ask questions when my child was collickly and I had to change my diet completely.
What an ad! Love it! :)
The baby looks so well fed :)
Joanna,I hope you can breastfeed, it may take some time to learn but it´s the best you can give your child and it´s FREE!!!I did with both my girls and don´t regret a second of it (believe me it was much more than a second!)Thanks for sharing this!
I love it! Can’t take my eyes of it!Breastfeeding is very popular in Europe! So pure:)Have a great afternoon :)
Wow, she makes it looks easy. I had a REALLY hard time nursing my babies (and my boobs are kinda big, so I thought I'd be a pro), and it is really hard to stick with it. Pumping helped a bit. Anyway, I had to supplement with formula. I just had my second baby on April 1st, and my nurse (who was also the nurse for my 1st kid, which was pretty cool), said that NY state is working to pass a law that says state-funded hospitals aren't allowed to give mothers/babies access to pacifiers or formula because they are trying to promote breastfeeding as the ONLY option for feeding your child. I think breastfeeding is awesome, but unfortunately, it's not so easy for everybody, and with all the stress that comes with an infant, you should feel like your kid is starving if you can't provide for him or her. Yet again, government trying to tell women what to do with their bodies. Anyway, I would definitely recommend bringing a pacifier and a little formula/bottles with you to the hospital, just in case you have trouble. You can always keep working on breastfeeding at home. Take advantage of sleep at the hospital!Jo, you should do a Smitten post about intimacy while pregnant (or even after you give birth! Can be scary!). My husband thought I was SO sexy when I was pregnant, but I was so uncomfortable, the last thing on my mind was sex!
I love it! I breast fed for 1 year and I plan to do it again for our next child. It is the best thing for them and I can see the benefits threw my son! Have a great day! ~Lulu
wow, awesome, but am i the only one going "ouch! that is not even remotely a correct latch!" haha!
Umm, no. Not cute. The baby alone yes, the pic- no. I appreciate and support the intent of the ad but the photo is a loser for me.
Awesome photo! Thanks for sharing! I'll never forget back when I was nursing my kids (more than 15 years ago) a woman in Connecticut was thrown out of a shopping mall for nursing!!!Shocking! It's the best think you can do for your child and I think all women should be encouraged to nurse! I nursed my daughter for far longer than it is acceptable in the US to nurse...europeans nurse forever!Beth
Hi! Lovely pic! Just came across your blog this week (a new mom who now has time on her hands to browse the internet!). I could not find a cozy pillow to breastfeed my daughter so I designed one. I'm not selling them yet, just giving them out to try to get some good feedback. I have one left in a chic chocolate spot print. I would happily give it to you if you are interested. I can send you a picture if you like....let me know. Best wishes to you and your growing family!
Love it. I'm nursing my baby, It can be a real challenge, but SO worth it, nutritionally (and for some moms, bonding as well) speaking! :DNature is beautiful. :)
Absolutely beautiful! :) Thanks for posting it!
Celeste, that's exactly what I was thinking! This type of latch in the beginning was what made me feel pain shoot all the way to my toes!! But, it was worth it to just see her look up at me just like in the pic. I'm all for nursing in public (with a cover.. did you get one yet, Joanna?) and think this pic is definitely SFW.
I absolutely love this ad! It stands for such great things, from relationships between mother and child to great nutrition benefits. Thanks for the post!
I think it's beautiful.What's so gross about breastfeeding? It's natural. Both men and women have a pair of nipples anyways. Not a big deal!
One of the greatest gifts you can give your child ~ I breastfed my crumb until she weaned herself at 22 months!
Adorable. Deanna, I totally get it. Although I think the message has been heard loud and clear that breastfeeding offers numerous benefits, it's also important to be cognizant of and sensitive to those who can't breastfeed for one reason or another (or for those who make an informed choice not to, for whatever reason). If a mother is not breastfeeding it's not always because she has simply chosen not to. Moreover, the pressure to breastfeed can contribute to the stress/guilt/uncertainty/self-doubt that new mothers already tend to feel. For me, not being able to breastfeed was an early lesson in self-acceptance and humility, that my abilities as a parent are limited and I can only do my best.-Nicole G.
Ha ha love it!!!
breastfeeding is essential for the development of babiesinfants do not have developed immune systems and important antibodies are passed from the mother to the baby via breastmilk.it has also been shown that infants with a diet rich in omega3s and other essential fatty acids are less at risk of becoming obese later in life. breastmilk is an excellent source of essential fatty acids, as well as many other nutrients.i understand that some women cannot breastfeed and I dont think that is anything to be ashamed of. everyone is built differently but i am definitely pro trying/pro breastfeeding.
Tearing up a little. Beautiful pic. Jo -- Once your munchkin arrives, if you need any breastfeeding advice or a pep talk not to give up, please don't hesitate to email me. It took me 6 painful, stressful weeks and 3 trips to the lactation consultant to get the hang of it with Henry, but it was worth it. I weaned him at 2 years old and I think we both still miss it sometimes.
It's a lovely photo. Thanks for sharing. (It makes me excited to nurse my next baby.)
I miss that little face peering up at me. Sigh. Time for #2! Lovely campaign!
i'm with Celeste, that is not a correct latch at ALL, believe me, you'll soon find out why. ouch. but it's great to see any sort of breast feeding campaign! i breast-fed until Iris weaned herself at 14 months. it was very special and lovely, but not without it's ups and downs. i would definitely do it again.
gorgeous ad!! like so many have pointed out, breastfeeding is a beautiful natural thing, but it doesn't come naturally to everyone. with both my babes (3 1/2 and 10 weeks old, respectively) i've put in long hours of booby bootcamp and it does pay off! just don't give up, don't hesitate to ask for help, and let yourself cry about it as often as you need to! good luck joanna!
It is wonderful, isn't it. I breastfed both of my girls and the only regret I had was that I didn't get to breastfeed them any longer than I did. I went back to work after 12 weeks with both. Breastfeeding came easily to both, but pumping was another story. It is a wonderful experience and it's the ultimate in cuddle time with the little one.
props to everyone who stuck with breastfeeding! i know it can be super hard, but it is so worth it! but for sure, this is a super incorrect latch! i hope people don't think this is the proper method. :)
melissa, thank you so much! we just got a "my brest friend" but thank you SO much for your sweet offer. and em, i will probably take you up on that, big hello to henry! :)
Ah! How cute! Very sweet. I know Israel LOVES to nurse, it's his little portable happy place!So excited for you Joanna!
Whoa baby (or should I say booby! Just kidding!!!)This picture is very interesting! Cheers for sharing...I need to turn my sister Mary who is having a boy in June on to your blog!!!Hope :) xx
Amazing picture. I love the look on the infant's face. Thanks for sharing.
Beautiful! Best give you could possibly give your baby :)
I love this add and think breastfeeding is the most wonderful feeling. My little bub is 12 weeks old today and I love every minute of nursing him. But as natural as it is today, breastfeeding did not come naturally. I have several friends who have unfortunately been unable to breastfeed because they did not have the necessary support. These "breast is best" campaigns are great but they do make my friends feel guilty for not succeeding. I most certainly felt the pressure to have to master breastfeeding or else I'd be a disappointment. You can read more about it on my blog: http://smallesthings.blogspot.com/search/label/breastfeeding
ok i know everyone else is getting all psyched on thisbut its freaking me outs
love it. I could only breastfeed for 3 months as my son decided he wanted the bottle. It's amazing how head strong babies can be. He is now 7 months I has to hold his own bottle (so funny). I think if you can do it, you should and give your baby the best, plus the bonding is priceless. Great post x
It really is the baby's expression that says it all. Absolutely beautiful. The only reason why this picture may be appalling to some is because the breast (especially in our society) is perceived as more sexual rather than functional. If people were to go to another country (like the Dominican Republic)they'd see boobs hangin' out all over the place purely for the purpose of breastfeeding (some of those kids are breastfed until they're 6). Personally, I think breastfeeding absolutely beautiful. Congrats on your baby (coming soon) and good luck with the feeding :)
This makes me miss breast feeding my son. (He's 13 months now, I made it a year!) So natural and beautiful. Thanks for sharing!
no one tells you how hard it is, but it's completely and utterly worth it. (the nurse will help you but i found it more frustrating when people tried to help. i snuck it in when no one was around and baby seemed to do much better!) i didn't realize how much i would love it. after losing my first baby, i longed to nurse. and now my 2nd baby is almost a year, it's hard to consider stopping! i never thought i would make it to a year, let alone consider going past it!! something so beautiful about it. and don't get me started on the health benefits! while many women run into issues in the nursing department--if you're able, i say congrats! (: it's awesome.
Ditto to Celeste - "ouch!!!" NOT a correct latch. :) after breastfeeding two, that pic is beautiful of the baby, but makes me cringe because sore nipples from a baby pulling like that are excruciating! but i am totally pro-breastfeeding - super cheap, super convenient, a terrific bonding time and extremely healthy for your little one.
You can tell you're nesting Joanna! I work as a neonatal nurse on a labor and delivery unit so I help a lot of woman breastfeed their babies... Beautiful picture! Love your blog... I am just getting started blogging and would love some followers! Thanks! :)
very beautiful picture. but that's a bad latch!!
What a beautiful image. I truly adore it! I have been loving your "almost-mamma" posts so very much... They're so sweet and heartfelt. Let's do that lunch or cup of tea soon! I'll be doing a faux engagement shoot at Jefferson Market Gardens soon - would love for you to pop by. I'll email you soon!xxJackie
Totally SFW. Nursing my son as i type with one hand...beautiful.
What a fantastic ad. Breastfeeding my daughter has been one of the most delightful (yes, at times challenging) and important experiences of my life. It has bonded us, provided her with real attachment and made parenting through illness, hurts, scares and tantrums a billion times easier. Oh, and travelling is a breeze, just have to lift up your shirt. And the health benefits for her, and for me - these are incredible and last a lifetime. Yet 8 days after she was born, as committed as I was to the idea, I almost quit. I was just so tired, I had not slept 3 hours in a row since she was born. A doula and lactaction consultant nearby came to help, rocked her for 3 hours so my husband and I could sleep, and when I woke up, I knew I needed to learn, with her, how to do this incredibly important thing.
keri - it's not ESSENTIAL for development (i was adopted & never breast-feed... & i turned out just fine with weight issues).this is a wonderful and eye-catching ad! i love the whole concept of the campaign. thanks for sharing, jo!
*no weight issues (but typing issues apparently!)
I love this. In the US we are so paranoid about nudity and censorship, but this is real, it's life and it's beautiful.
I appreciate how important and wonderful breastfeeding is for both moms and babies, and I absolutely support the cause, but...no. This is a little much.
This picture is absolutely stunning, those sweet little eyes!!! Im a nurse so the pressure of breastfeeding was on for me!! as you can see it can be a dividing subject just by this flurry of responses!!! Please don't feel pressure, most importantly and when it comes to mothering, know everyone has a differing opinion and will offer it, your heart will lead you. Our nursing experience was good, it took some adjusting then I couldn't get him to stop!! He's now through and still calls them "milkies"!!!
he! he! i'm glad someone else brought up the improper latch and not me! that one would definately curl your toes.joanna, I tell every mom to take it in threes. if you can get past the first three days, try for three weeks. after three weeks, keep at it for three months. if you can manage that, you will know why it is worthwhile and one of the most wonderful things you can do with your child!no too long now! happy breastfeeding!
"essential"? giving women information about breastfeeding being good for a baby and propaganda about breastfeeding being the *only* healthy and responsible choice are two very different things. There is no justification for people putting pressure on women to breastfeed and spreading inaccurate information. Women should be supportive of each other's choices, not judgmental.
Ridiculously broody at the moment, and this certainly added to the vibe. That baby is beyond beautiful!
Beautiful! I breastfed both my daughters--one for 13 months and my youngest for 10 months (she self.weaned) It was an absolutely amazing experience, so thankful I was able to do it so easily and really enjoy my babies and provide for them in this way.
i love this ad!!! and they really do stare at you with glowing expressions :) best of luck to you!!!
I'm still amazed that people consider breastfeeding a "choice". When did people forget we are animals, and mammals to boot?I can't wait to breastfeed. My mother breastfed me a LOT longer than is "socially acceptable" and she and I have a very healthy, yet very close relationship. I'm sure those early moments had something to do with it.
I love the intent of the ad and really want to love the photo, but it makes me think "ouch!". As someone who found the first few weeks of breastfeeding incredibly painful (but stuck with it and was rewarded for ten lovely months), all I can think is, "let's call the lactation consultant to help with that latch." Such a wonderful sentiment though.
Um...no. Am I the only person who is totally skeeved out by this? And I really do love kids, and want my own. And I'll probably breastfeed, but I really don't relish seeing someone else's boob in someeone else's kid's mouth.I'm just saying.
Gotta say a couple things:-Why would they use such a hideous latch? It's so distracting. Did they want the breast to be that shape for some reason? I am disappointed because I think they were trying for "breastfeeding-light".-also, babies gaze at their mommies the same way on the bottle. I breastfed my first two, but it didn't work out for the third, so we're doing the bottle. It's okay. Thank God there's good formula.-Awesome post/ad in general.
I'm sorry, but while I love kids and agree that breastfeeding is definately the best for the child in every way, I REALLY don't like this ad. I just really feel that it is a personal and wonderful thing to do in private with your child, not an image to blow up to poster size and plaster across the internet.
I've been reading your blog for a bit over a year now and am SO happy to see breastfeeding brought up! I nursed my son and now work as a breastfeeding peer counselor with the WIC program. I am also a La Leche League Leader, so I donate my free time to supporting breastfeeding moms. Breastfeeding is such an important part of mothering and I'm so excited for you! Breastfeeding IS essential. It is the normal way to feed a baby and there are a lot of health risks that go along with formula feeding. However, no mother should feel guilty for not breastfeeding. She should feel angry that she didn't have the support to make it work!La Leche League is such a great organization, I hope you can find a group in your area and maybe attend a meeting before your bouncing baby boy arrives! You're going to be such a fantastic mom!Hopefully this extremely long comment makes up for the fact that i'm usually lurking. :)
In my mind, there is no separation between being the mother of a baby and breastfeeding. It's how babies eat! It's how mothers mother! I think everyone should PLAN to breastfeed and only not if something really gets in the way.
I love it - it brings back such warm lovely feelings of when I breast fed my kids....! :)
WOW! Great ad! Thanks for sharing :) Breastmilk and nursing is the first best gift a mother can give to her chid......
I looked up this ad campaign on the net and eventually wrote about it and on my blog too: http://parentcoachsedef.blogspot.com/2010/05/mothers-day-and-more.html
Beautiful photograph.Jo, I am so happy you posted this!!!!!xoLisa
Wow! This photo is beautiful! Not always easy to breastfeed at first but definitely the best for your child and for you. Sometimes, people try to discourage you, thinking giving bottles are easier but it's not!! It is so natural, don't need bottles to sterilized or prepare. And these moments are so special.When you breastfeed and you baby looks into you eyes... best moments ever
That's a beautiful image Joanna.You are so close to experiencing this magic yourself.I'm so happy and excited for you! x
this is so pretty! reminds you how life is such a miracle!
so wonderful :)I nursed both of my children, for 2 yrs both times. it's incredible, loving, magical experience between you and your baby :)all the best, keep up bringing wonderful things on this lovely site...which I read almost every day!regards from croatia,ana
isn`t it just perfect? YES, it is...
I love this image and I'm so happy you're going to try to BF too:)
Hi Joanna! Congratulations on your pregnancy and thanks so much for prompting this debate! I'm nearly 21 weeks pregnant and reading up on lots of breastfeeding literature. Its something I really want to do for my little one when the time comes, but at the same time I'm scared to bits that I won't be able to! I'm definitely going to try though ;)
just wait till he's looking up into your eyes and caressing your face with his little hands....sigh.
This photo also reminds me of the upcoming movie Babies - starring four adorable babies around the world and the families who love them. I can't wait to see it! It sends the same message as this photo -- babies don't really need much more than what we instinctually provide them with warmth and love. (http://trailers.apple.com/trailers/focus_features/babies/)
Wow, I realized I meant to type "shouldn't" instead of "should" in my comment. Breastfeeding is great, but doesn't work for everyone (I had inverted nipples, and my babies couldn't latch, so I pumped to give them breast milk, supplemented with formula when needed). Plus, using the bottle gave my husband the chance to wake up for nighttime feedings and allowed him to bond with the kiddos. They are half of him, too, afterall! Whatever decision mothers make, THEIR way is the RIGHT way and no one should pressure them into doing something that doesn't work for them. Best of luck to all the mommas (or soon to be) out there!
yes, jo, i actually saw the Babies documentary the other day, and it was SOOOO good!
While I don't personally care for it, this is an interesting ad, and I suspect that people will react to it based on how they already feel about breastfeeding. I don't think this campaign is going to convince many people who would otherwise not breastfeed. (If that's, indeed, the goal.)
NB: I did not meant that I was personally offended, just that if my boss walked by while I happened to be looking at the picture, I would be in troubs!
Well, that's new! Ha! I feel bad for those moms who had trouble nursing because my experiences were so darn easy. And what a $ saver! I never had to buy formula! Plus, not having to heat, wash, store, buy baby bottles was a huge blessing.Now that I'm almost 12 years out from my last breastfed-given meal, one of mine is a bit lower than the other, which I might attribute to b'feeding. And, seriously, I think they sag more in the end from it, but hey, that's what good bras are for! I don't think my husband notices at all, as long as the rest of me is in shape!Just do one thing: make sure to get a good brand of those things you put in your bra to aoak up milk when you let-down and don't mean to! Yikes! Breast milk accidentally soaking thru your t-shirt is so embarrassing! Wish I could remember the best brand, but it's been too long!
Adorable pic!! -I cant stop looking at it either- (Please LET my breasts look like that one when its my turn!):)
i'm the minority here. that picture freaked me out! i'm all for breastfeeding if you can but i don't want to watch other women stick their boob in their childs mouth. if you can breastfeed, WONDERFUL! if you can't, DON'T HATE YOURSELF! i breastfed for a month but my body just didn't produce enough. my children ARE JUST FINE with formula and they aren't overweight.
I am breastfeeding My two week old beautiful little girl, now as I type ( thank goodness for iPhones) in bed, it's 7 am here in sydney town and autumn has set in. This is my second child and I have found breastfeeding a challenge with both. I did continue till 18 months with my first, now have mastitis with my second. I really think that breastfeeding is one of the hardest challenges the modern woman faces, you need a lot of support from family, lactation consultants and hardwork. But so worth it!
Beautiful. I love the sight of a woman nursing her baby, and when done discreetly cannot understand the fuss someone people see in it. Beautiful, motherly, caring, at one. I breastfed my two (still am with my youngest) and wouldn't have it any other way.
Love this. I am b-feeding right now and it is heaven. I will miss it terribly when it's over....such a special time for mama and bebe. Side note: I ADORE your new header...perfect! Enjoy your last month of pregnancy!
Nice picture, but the latch is incorrect. I think the message would have been better with a correct latch.
I love this image! I am still breastfeeding my 19 month old and he loves it. thanks for sharing such a beautiful image.
Yup!You'll enjoy every moment of it! Bonding time with baby...sweeeet..♥Pearl
My first child had a bottle of milk at night for what seemed liked forever! I did try to wean him off it but then I discovered that actually it was only the bottle he liked and not really the milk. In fact, he flatly refused the milk unless it was in the bottle, he preferred to go without a drink at all. I let him carry on with it for a while as I really wanted him to have the calcium - but there came a point when I decided 'no more' and ever since he never drank milk unless it was with chocolate powder. Such a stubborn child - he still is the most stubborn person I know. My second son was the total opposite - he refused the bottle altogether as I breast fed him for too long.
what a beautiful image. this is advertising at its best.
Best nursing pads I know of are Lansinoh. I didn't have too painful an experience - only the first few days really hurt. Leaving your breast milk to dry on you, or wearing the damp pads a bit will actually heal you up nicely and quickly. Amazing how nature works. My son is two weeks old and I love feeding him! It's sweet and not truly all that hard... some days can be frustrating, but not all.
Why are the anti-breastfeeding (or pro-formula, maybe) women so hostile? Breastfeeding is so natural and lovely, and I don't see how formula-fed babies have the bonding with their mother that breastfeeding provides. I just love the connection that breastfeeding gives me to my 10-week-old baby, it's priceless.
that's one happy baby :)
Well, I do not actually imagine it may work.
It can't truly work, I think this way.ball joint | personal injury compensation | party finger foods
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