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Wednesday, July 29, 2009

Polite umbrella

In New York, today felt like the apocalypse--yellow skies, pouring rain, giant thunder claps! It would have been a good time to carry the Polite Umbrella, which folds up when you squeeze past people on the sidewalk.

Watch the adorable video here.

(Via Yellowgoat Design)


LouDuk said...

That is a really amazing idea and invention. Thanks for sharing!

Her name was Lola said...

My goodness, it hasn't stopped raining cats & dogs since I moved here! I need that umbrella.


Cupcakes and Cashmere said...

if i lived in ny, i'd scoop one of these up immediately.

Blue is Bleu said...

Where was this when I was in the city last week!! Haha this is awesome!

Daisy said...

What a fantastic idea! I want one!

Sal said...

Sheer brilliance!

Jill said...

brilliant. i often use the huge golf umbrellas from my office and i might as well walk in the street.

amourissima said...

This is wonderful! My mother was in Manhattan visiting my brother in June and told me just how quick you have to be NOT to get your eye poked out by the sea of umbrellas! Wonderful!!!

Laura Trevey said...

great video clip of these in action!!!

pretty shiny things said...

too cute. i am always smashing into randoms with my umbrella. bet they wish i'd get this.

eunice said...

lol what a genius idea!!! and a very apt name for it too :)

Izzy said...


dani kreeft said...

this clever little invention would have come in handy on my trip to the big apple a few weeks ago. shoot!
i've just discovered your blog and, well, like the masses, i adore it.

automatism said...

What an amazing idea! Love it.

Ace said...

Oh it was crazy wasn't it? I got trapped in Little Poland diner and spent a few hours contemplating the merits of gathering the animals two by two.

the southern hostess said...

Such a cool idea!

The domestic novice said...

Gosh - is it still raining? It was rather soggy when we were over last week.

Alicia said...

This is so cool! I always feel so awkward with my umbrella on busy streets!

Waterstone by Lori Plyler said...

That is too cool. One of those inventions that make you say, "why didn't I come up with that?"

Ellen said...


crystal said...

I live in Seattle and am totally one of those people that hold my umbrella up as high over my head as possible when I pass someone on the sidewalk. I am 5'2" so it isnt exactly effective, I need this umbrella!

Joanna Goddard said...

ha, crystal, i'm the same way! i'm always trying to hold it waaaay up!

Danya A. said...

HA I so want one! I /hate/ it when people bang into me with their umbrellas.

Anonymous said...

i would love some good ol rain and thunderstorms. 100 degree weather doesn't do anything for me

Amy said...

That umbrella is a brilliant idea! Perfect for NY streets especially for the really short ones walking the streets (like me!)


jen laceda said...

Hmmm...a very good idea, in fact!

Emikos Werid Unexplained thoughts said...

how i love ny rain i have a bubble umbrella glad im into fashion to buy a gud umbrella. great blog

Jess said...

haha that umbrella is very cool! quite a clever idea

Vanessa said...

That's genius! I totally need one of those in Vancouver, although not now.. we're having a very uncharacteristic heat wave.

los jones said...

perfect posting for this horrible rain we're having in new york.

J F said...

i remember this from the ITP senior show a few years back. a stunner of an idea and i can't believe they aren't mass produced.

Clover said...

That's a fantastic idea!
I always try to make sure to not hit people with my umbrella, but many other people aren't quite as courteous...

Maybe this will help inspire?


Iheard; In some cultures it's 'bad luck'(whatever that means!) to open an umbrella indoor...errr???
Great evening Joanna!

Jessie Cacciola said...

so perfect! I would love if everyone had these. would end all the awkward side tilts, stabs, spins...and those who try to lift their umbrellas above the crowd.

*gemmifer* said...

It would be a nice change from the jumbo golf umbrellas everyone on the NY streets feels the need to carry! I'm thankful that I wear glasses or I would have lost an eye on at least two occasions.

Same New Story said...

omg sooo smart! so much more useful than trying to lift over heads (i am short with little arms)

Living and Loving In L.A. said...

That is SO CUTE! I need one of those! Can mine be pink, or polka-dotted though, please?
I love, I love!

Anonymous said...

that is hilarious!!!! what a great umbrella!!!!

Diane said...

This is brilliant! I really want one of those.

Cafe Fashionista said...

That is the greatest thing since sliced bread! :)

Laura. said...

well, i don't need this umbrella, but it sure is adorable, right down to the name. . . .

Desiree Mahr said...

That's an amazing design for an umbrella! Now I'd like to get one.

shoptoomuch said...

how ingenious!

iva yaneva said...

what a brilliant idea! I am so terrified of passing by people with umbrellas..

It's All Good said...

Genius! Nothing more annoying than bumping into people on campus when your running late for class and your books are getting wet and your avoiding puddles on your new shoes like the plague!

Mrs.French said...

this makes me smile...big...xo t

AliceTo said...

What a good idea, it's also very usefull when it's windy so the umbrella doesn't flip! (is it the right verb? sorry my englis is very bad)

faithful said...

this is why i want to live in new york :)

Carlotta said...

this would be great for milan too!!

Libby said...

Oh my goodness I can't tell you how many times I needed that when in London this summer!!

un bel oiseau said...

it is so refreshing to see someone design something that is so conscientious! adorable too!

Christina said...


The Lil Bee said...


jillian said...

I would LOVE to have this umbrella. Cute AND conscientious <3

Sayo said...

that is great! I need one of these... on second thought, I kind of like the idea of ramming people with my umbrella. (or defending myself with it)

captivate me. said...

ha ha, this is GENIUS! What a great idea especially for the crowded streets in the city. :-)

keli * said...

haha that's great.

Amanda Nicole said...

We need these in Vancouver! Half the time I sport an umbrella solely as a shield from getting my eyes poked out by other umbrellas. I love the polite method much better.

Kristin said...

What a brilliant invention!

Ash said...

This is awesome!!!

. . . . . vanessa joie said...

Why didn't someone think of this sooner? Genius.

one little journey said...

super cute! i want one!

Amy@OldSweetSong said...

I love ideas like this, ones that make you so "oh my, how have we lived without this for so long?!"

I've had way too many almost-sharp-pokey-thing in my eye incidents. I think these should be the law.

Jack Daniel said...

Where can I get this umbrella??

Carol said...

The weather has been so weird lately! Seattle was 101 while you guys were getting a downpour. Talk about strange stuff...

Sabrina Mix said...

Wonderful idea!

But a button would be better so we don't need two hands to "close" this.


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very clever, but does it come in different colors? Ihateblack umrellas, they're so sad.

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