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Monday, June 15, 2009

The Uniform Project

This May, Brooklyn designer Sheena Matheiken made the bold decision to wear only one dress for an entire year. Every day she reinvents her look with layers and accessories, most of which are vintage, handmade or hand-me-downs. Doesn't she look amazing?

The Uniform Project is also a yearlong fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India.

(Via Automatism)


thecatskillkiwi said...

and what a great dress it is!

Jessie Cacciola said...

this is amazing. I might have to turn it into The Broke Intern Project. ;)

Lily G. said...

Wow, this is great!! And all the looks work too!

kate said...

very cool styling.

Ashley Yazzie said...

This is great. I'm a huge advocate for accessorizing. That's where I spend my money on good basic pieces then switch it up with scarves, hats, shoes, jewelry, etc. Great piece!

GiDu said...

Wow, this is awesome. Even though she is wearing the same basic piece, each one is uniquely different. I love it!

allison said...

she's not the first to do something like this-- look up Andrea Zittel.

Sal said...

I'm just floored by this project.


Fantastic project & cause! Brava!!

Cupcakes and Cashmere said...

what an amazing idea...she looks fab in everything! plus, it makes me feel a lot better about the things in my closet since i can always accessorize accordingly!

Shayla shut your eyes said...

adorable! AND impressive!
<3 love it.

copperseal said...

what an insane project! if only i had this mindset with my clothes.

Nicole said...

Wow, what fabulous styling! I love her creativity. It would take a lot of self-control to confine myself to one basic piece for 365 days. One thought that came to mind though: Is the dress washable? Or would she have had to dry clean this dress over a period of a year??

Melissa said...

That is something I'd never think of...I love how she was able to reinvent the same dress every day!


I wish every little girl around the world had the "Minnie Mouse" dress as an everyday uniform for a year.
Could you imagine a closet lined with nothing but "Minnie Mouse"...?! ;P

leni said...

i saw this on jamaica's site ( Anyhow, I love it. I wish I had known about it when I was wearing uniforms in junior high!!

Joslyn said...

oooh this is so up my alley! so cool!

Rebecca said...

i love the idea of this.. but i think i'd have to become an accessories fiend to pull it off!

Dumbwit Tellher ♥ said...

Love, love, love this! ♥

erin said...


The Lil Bee said...

That is awesome! I didn't even notice in the first three photos. She has great style.

Cynthia at A Shimmy in My Spirit said...

I agree - great style. Inspires me to have only a dozen or so things hanging in the closet and drawers full of accessories.

Joanna said...

That's some serious creativity right there.

Thinking Photo said...

Such such SUCH a good idea!!!!

Slices of Beauty... said...

Loving the first pic!

The Cottage Cheese said...

Sheena is too cool! I love her idea, the fact that it's a fundraiser, and the looks she has put together are just fantastic. The Uniform Project is an easy site to get hooked on!

P.S. I posted an update of my wedding plans on my blog if you'd like to check it out :)

OmnisLucis said...

what a truly inspirational idea!

C.OR.lean said...

Good thing she picked a totally amazing and chic dress. I want it!

*c said...

loove this. and she is adorable.
like allison said, the idea reminds me of the fab andrea zittel...

Magchunk said...

Haha, this was on Unclutterer this morning too, and the comments were not as nice as from your readers, Joanna! Funny to see the different reactions.

rachel said...

that is such a delightful project! such a creative lady.

nicolette said...

She is very creative! With so many ways of reinventing herself, it certainly shows how a little creativity can go a long way.

Peckish said...

Reminds me of this:
which was all about recycling!

a pretty pill said...

man i wish i had the guts to do that. i love being forced to get creative when you don't have a lot to work with. agreed...genius!

Chessa! said...

wowsa! that is awesome. she's very brave and bold indeed. I love it.

sendingpostcards said...

I absolutely love this idea. Since I'm about to go on an around-the-world trip, I am trying to figure out how to be practical about dressing, while still trying to look nice. This girl is such an inspiration... now if only I could be this inventive...

pia said...


lillie said...

love this idea!

down and out chic said...

first of all, this designer is stinking adorable and i had no idea that was the same dress until i read your post. amazing and all for a good cause (double points).

Cafe Fashionista said...

This is like the coolest project ever - and perfect for the girl on a budget! :)

Anonymous said...

That's awesome. BUT, an old TF of mine - and now assistant prof at Vassar - has been doing a very similar thing for 5+ years. He does themes - one year as a zebra, a year as Courbet, another all in pink, etc.

Dream Sequins said...

Does she just have multiples of the same dress? I'd imagine that wearing the same dress without cleaning would be fragrant for others. Hee hee. Generally, this project is a nice showcase for the accessories. They really transform an outfit in wonderful ways.

Desiree Fawn said...

what fab. accessories :D

Tina said...

fantastic!!! i wish i could do this...would save lots of time putting clothes on in the morning, taking them off, throwing them on the chair, trying again...

Lauren K said...

As a recent college graduate and having just entered the workforce, I feel like I'm doing this every day too. Except of course, far less brilliantly as Sheena. Lovely and super inspiring.

Hanako66 said...

that is so awesome...what a great idea. there was a guy that went to my HS that wore the same pair of shorts every day for a year...this is much cooler:)

Leigh said...

That is one smart, resourceful woman! Proves that true style has more to do with vision and creativity than money or fashion.

east side bride said...

I often think what a relief it would be to have a uniform :O

simplesong said...

amazing ... great dress!

Suzanne : : S.HOPtalk said...

That is incredible! She's workin it too--love it.

Vain and Vapid said...

How cool! Just goes to show how much versatility one can have within their wardrobe if there is enough creativity applied.

Samantha Chater said...

amazing! i want to do this just to simplify my life - and she's also doing it for a good cause! that dress looks like a great one to wear every day too - i wonder if i can find one to do my own version!

automatism said...

I'm still in awe of her accessorizing. And thanks for the blog mention!!!


Lilith said...

wowzers... that is some dress.

one little journey said...

to think that i complaint about nothing to wear with a wardrobe full of clothes!!! this is so interesting and fun, such an inspiration. i want to start creating some new looks with old clothes :-)

Anonymous said...

Neat idea, although I think I would end up spending more on accesories and shoes to compensate for the repetition of the dress.

I'll bet after one year this woman will be very excited to put on a pair of trousers. :)

JOY said...

amazing... this would make getting ready every morning so easy... i love it!!

Bri said...

Wow. I admire her ingenuity and dedication - I would get so sick of it after a while! Good for her.

Helen said...

that is so creative! i would end up just wearing the same thing everyday.

cindy : quaint said...

she looks marvelous!

des said...

reminds me of this
and the fabulous andrea zittel!

christina said...

check out the uniform project, a creative collaboration/experiment between 3 artists & built by wendy.

Mads said...

Super cool idea!! and she styles the dress so well!


Mrs Charlie said...

Awesome! That's so creative. At some point you'd think she'd have to duplicate a look though!

Richie Designs said...

brilliant idea.

and here I felt guilty for wearing the same pair of jeans for the past 2 months [ok a few washings in there]

Anonymous said...

But when will she wash it?!?

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